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Industry News - April 24th, 2009



Cost Plus World Market Expands Relationship with GSI Commerce

Cost Plus World Market expands its relationship with GSI Commerce and gains e-commerce technology, order management and interactive marketing services, including design and e-mail marketing. Cost Plus World Market also renewed its agreement with GSI for fulfillment and call center services.

The new Cost Plus World Market online store is scheduled to launch on GSI's technology platform this summer and will provide a more savvy and enhanced online shopping experience.

"When we were searching for a new technology platform, we were looking for best-in-class features and operating capabilities at a cost advantage to what we could operate on our own or with another provider," says Warren Mazer, director of e-commerce for Cost Plus World Market. "After an extensive review of solutions, we determined that GSI was clearly the market leader in this space and the best fit for our needs. We were similarly impressed with their marketing services offerings. Based on our experience with GSI's fulfillment and call center services, we knew that each component of their solution is world class."

Cost Plus World Market also uses e-Dialog, GSI's e-mail marketing subsidiary, to support its e-mail marketing efforts. In addition to providing strategy, e-mail expertise, and full-service production support, e-Dialog is working with Cost Plus World Market to deploy triggered e-mail programs.


The Shoe Gallery Expands Use of E-Commerce Platform

The Shoe Gallery expands the use of its e-commerce platform. The Shoe Gallery launched its e-commerce site, www.shoegalleryonline.com in September 2008 and it has proven to be a very successful and profitable addition to its business.

The Shoe Gallery uses Celerant's e-commerce platform which is completely integrated within the same real-time database as the Celerant Command Retail system and offers Web features and functionality. The www.shoegalleryonline.com Web site was developed with Celerant's Web technology to be user friendly and visually appealing.

"We are extremely pleased with the design and functionality of our E-Commerce site," says Will Brooks, controller of Shoe Gallery. "Since going live with the site six months ago, we have experienced increased sales and have seen an exceptional number of new orders. The existing search engine optimization already embedded into the design of the site, along with the ability to feed into price comparison sites, have aided in increasing our sales without spending excess money on marketing. It has been fabulous working with Celerant's Web design team because they work with us to figure out innovative ways to improve the site, such as adding a zoom feature to our images and a special webpage where you can sift through the popular brands we sell. We are very pleased with the trajectory of our growth and look forward to our future Web business with Celerant by our side."


Pantaloon Retail Implements Retail Execution Management

Pantaloon Retail in India implements Reflexis Task Manager and StoreWalk in 13 weeks. The company is the flagship enterprise of the Future Group, a major business house in India with multiple subsidiaries.

"By implementing Reflexis, we have already seen improvements in customer service and employee productivity through increased visibility into store-level completion and compliance status," said Ushir Bhatt, CEO of Future Knowledge Services Limited, which is a Future Group company and the services arm for all other Future Group companies. "We are pleased with the scalability of the Reflexis solution, and we anticipate we will realize additional benefits by implementing Reflexis KPI Activator to leverage real-time, metrics-based alerts to respond to problems and opportunities using best practices."


Nike Announces $6 Million Global POS System Rollout

With 150 stores in North America and 900 lanes, Nike plans to rollout DigiPoS POS systems to the United States and Canada over the next two years and is adding another 900 systems to their Asia-Pacific and EMEA regions in 2009 and 2010.

Nike chose the DigiPoS Retail Blade "RB 7" which includes an Intel Core 2 Duo processor and dual hard drives.

Nike plans to optimize technician productivity and reduce downtime and costs as a result of the rollout. Nike is also utilizing Epson receipt printers and will use Microsoft's WEPOS operating system.


Oracle Snaps Up Sun

Oracle announces that it will acquire Sun Microsystems. With this acquisition, Oracle will own two key Sun software assets: Java and Solaris.

Oracle Fusion Middleware is built on top of Sun's Java language and software. Oracle can now ensure continued innovation and investment in Java technology for the benefit of customers and the Java community.

The Sun Solaris operating system is the platform used for the Oracle database, Oracle's largest business. With the acquisition of Sun, Oracle can optimize the Oracle database for some of the unique, high-end features of Solaris.


Wawa Transitions Hosting Services onto AT&T Platform

Wawa reduces information technology costs by transitioning its existing SAP applications to a fully managed AT&T platform. Wawa, a specialty retailer in the Mid-Atlantic region, signed a five-year contract with AT&T to migrate and host its existing SAP applications, a landscape that consists of over 30 servers used by more than 15,000 employees.

To facilitate minimal impact on Wawa's 24/7 store locations, AT&T's migration of Wawa's applications onto a fully managed AT&T environment is planned to occur in less than 18 hours. Following the migration, AT&T will monitor and manage Wawa's SAP platfom to support efficient functioning of all business-critical applications, with AT&T teams available to resolve issues and streamline application performance.

Wawa also uses the AT&T Managed Application Services Tool (MAST) available via AT&T BusinessDirect, which will allow Wawa employees direct access to the SAP system via the Internet to view, monitor and analyze solution performance. AT&T disaster recovery services will help facilitate the continuity of applications in the event of a disaster.

"A secure, reliable infrastructure for our applications is extremely important to our business, as it helps ensure that our systems run efficiently and without interruption," says Julius Colina, I.T. manager of hosting strategy, Wawa. "We are confident that AT&T Business Solutions will effectively manage our applications and allow us to focus our internal resources on fulfilling the daily needs of our customers."

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