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Industry News - July 17th, 2009



Ahold USA Ramps Up Merchandising, Marketing Efforts

Ahold USA expands its use of DemandTec software across Stop & Shop, Giant, and Giant Food stores to help business users at the retailer better understand their customers and execute merchandising and marketing strategies that attract and best serve those customers.

"Ahold USA is dedicated to engaging our customers by anticipating and fulfilling their needs," says Dave McGlinchey, Senior Vice President of Merchandising Support at Stop & Shop and Giant of Landover. "DemandTec's nextGEN solutions help us improve our knowledge of shoppers and enable us to make better marketing and merchandising decisions. "In expanding our partnership with DemandTec we expect to further enhance our ability to take action based on our customers' wants and needs."


NextDayPets.com Leverages New Online Storefront

Next Day Pets debuts the new NextDayPets.com e-commerce platform, built on iCongo's suite of e-commerce and marketing tools. The system includes streamlined multi-vendor direct order procurement, content management capabilities, as well as personalization and marketing tools - all resources for resellers and distributors.

"iCongo offers us a mature and scalable e-commerce platform that will facilitate Next Day Pets' retail growth as more and more pet lovers find out about and explore our offerings," says Brenden Salta, Partner at Next Day Pets. "Now, we are enjoying the benefits of seamless cross-selling integration between our community sections and our online store, driving increased traffic and higher sales numbers. At the same time, we are able to provide a more customer-friendly shopping experience with more intuitive functionality."


Gander Mountain Integrates Customer Transactions, Merchandising

Gander Mountain Company selects Oracle Retail stores applications to help improve customer service and optimize store performance. The retailer plans to implement Oracle Retail Point-of-Service, Oracle Retail Back Office and Oracle Retail Central Office as part of its strategy to streamline and improve retail operations while also establishing a flexible, scalable foundation for growth.

"Oracle is a valued partner and we are pleased to build on our strategic relationship with them," said Pitou Keo, Senior Director of Information Services, Gander Mountain. "We expect to achieve a number of significant, short-term benefits from our investment in the Oracle Retail solutions while also establishing a strong foundation to support our long-term growth."

Gander Mountain chose the Oracle Retail stores applications because they would integrate well with existing solutions and provide centralized return, signature capture and PIN debit functions.

"We believe that the advanced functionality and ease of use of the Oracle Retail stores solutions makes them a perfect fit for our business," said Ron Reitmeier, Director of Store Operations, Gander Mountain.

Gander Mountain plans to integrate the Oracle Retail stores applications with its broader merchandising operations to enable customer transactions to quickly and automatically impact decisions regarding inventory replenishment, pricing, merchandise planning and other key operations. Gander Mountain already uses Oracle Retail merchandising, pricing, allocation and data warehousing applications.

In addition to the Oracle Retail stores applications, Gander Mountain selected Oracle technology solutions including the Oracle Database for use within its stores. Also included is Oracle Enterprise Manager, which is expected to help Gander Mountain decrease its total cost of ownership.


Affliction Clothing Standardizes Supply Chain Communications

Affliction Clothing standardizes its supply chain communication through Inovis' Value Added Network (VAN) and Master Data Management (MDM) software. Affliction uses the Inovis platform to quickly exchange the latest product information with retailers and manage the secure movement of data and documents between the company and its suppliers and retail customers across North America.

As a growing brand, Affliction needed to take control of its EDI trading partnerships to better service its larger retailer customers. By using Inovis, Affliction will exchange business information electronically with all of their trading partners and will be able to compress their order-to-cash cycles.

"We're a young, fast growing brand," says Scott Hampshire, CIO at Affliction. "We needed a painless, scalable solution that we could bring in-house to stay connected to our retail customers and suppliers and integrate smoothly with our ERP. Inovis provides that for us."


Metro Implements New POS Applications Across Stores

Metro selects Sweda and its latest point-of-sale application, SwedaMart, for its grocery stores. Metro and Sweda completed a successful pilot installation and began the chain-wide SwedaMart implementation in July 2008. As of today, many of the Metro and Super C stores have been successfully converted and all the remaining stores in Quebec will be fully converted before the end of fiscal 2009.

"We are very pleased with Sweda in delivering the technology in our stores," says Jacques Couture, Vice-President, Information Systems of Metro. "Sweda has provided us with a smooth migration with no disruption to our operation.

SwedaMart is an open-standards, hardware and operating system independent POS system. SwedaMart offers a flexible promotion module that can help retailers implement loyalty strategies and promotional pricing programs.


Certona Releases Next-Gen Reporting, Merchandising Management Console

Certona releases Resonance Insight management console specifically for online merchandisers and e-commerce managers. Using a self-service user interface, Certona customers can create and customize their own merchandising and product recommendation strategies. These customized strategies combine a portfolio of both industry-standard and Certona-proprietary Resonance recommendation algorithms with user-definable merchandising business rules.

Merchandisers have three options to choose from:

- Resonance personalization engine delivers targeted, personalized and optimized set of recommendations to each visitor and location automatically, based on each individual's unique real-time behavioral profile and purchase patterns. 

- Choose from several off-the-shelf Resonance recommendation types such as best sellers, popular items, top rated, new arrivals, "people who bought this also bought," "people who viewed this also viewed," "people who this viewed this ultimately bought," most searched, similar items, accessories, and more. These standard algorithms can be tuned to the individual's browse and purchase behavior using the unique and proprietary "Resonance Personalization Factor."

- Create their own recommendations and merchandising strategies for each location. These can be mixed and matched with other recommendation types to provide the optimal combination of the merchandiser expertise and business goals and recommendation coverage.

Any of the recommendation strategies can be further refined and controlled through user-defined business rules, which filter recommendations based on product categories, brands, price, or any other product attributes.


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