American Eagle Outfitters announces it will debut a new flagship store
in Times Square on Thursday, November 19. The store will feature four
levels of shopping, exclusive AE products and more fashion-forward
merchandise.
The retailer's innovative store design includes custom lighting
throughout the store, 15-foot ceilings and a 13-foot video wall. The
store also features a "15 Seconds of Fame," which allows customers to
pose in a mini photo studio. Moments after, the customer's photo will
be projected onto the 15,000 square feet of LED screens (25 stories
high) outside the store, for all of Times Square to see.
The LED screens will feature content 18 hours per day. American Eagle
Outfitters has partnered with the following companies to provide
ground-breaking visual experience in Times Square:
-The Barnycz Group developed the design, integrated the technology, and
is overseeing the installation of this dynamic architectural facade of
synchronized LED displays, as well as the store`s interior A/V systems.
- Barco provides the 12 panels that wrap the building`s exterior, with
a total pixel count nearing 3.3 million, along with the LCD monitor
wall at the store entrance.
- R/GA is creating content for the interior and exterior signage
displays, and proprietary technology that powers "15 Seconds of Fame."
The partnership is focused on developing experiences that showcase AEO
brands and customers, drawing Times Square visitors from the street
into the store.
-ABC Regional Sports & Entertainment Sales, a unit of ABC National
Television Sales, is the exclusive advertising sales representative for
the technically advanced sign.
"We know that shopping in Times Square is a landmark event for millions
of customers who come from around the globe to visit," said Jim
O`Donnell, chief executive officer, American Eagle Outfitters.
"American Eagle Outfitters` goal is to offer them a retail experience
unlike anything they`ve experienced before-even by Times Square
standards."
A.C. Moore Improves Out-Of-Stock Conditions with Automated Replenishment
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A.C. Moore improves
out-of-stock condition for basic crafts products since moving most of
its SKUs to automated replenishment. The retailer currently has 30,000
plus SKUs on automated replenishment across all departments with the
exception of floral, seasonal and front end check-outs.
"The 2009 rollout for automated replenishment finished about 30 days
ahead of our schedule and we now have more than 30,000 SKUs on
automated replenishment," says Joe Jeffries, COO, A.C. Moore.
According to Jeffries, in-stocks have continued to improve from a range
of 86% to 90% under the store order method to a range of 93% to 96% on
auto replenishment.
Heading into 2010, the retailer will add a small group of basic SKUs to
auto replenishment in 2010 that were not on its schedule for 2009.
These are everyday fore roll and front-end checkout items. According to
Jeffries, it will also look for other opportunities to use the auto
replenishment system and processes for short life cycle business as a
way to more effectively manage inventory at skew and store level.
The retailer also plans to optimize inventory levels by adding a
dynamics sales forecasting engine that will be implemented in early
2010. This forecasting engine will provide recommended order quantities
to help the retailer maximize return on inventory investment,
specifically this tool will provide order points to give optimal
placement for inventory investment and in-stock intersect to maximize
our profit opportunity.
