POS Software Point of Sale Software Hardware GPS Security Camera
Bar Code

Industry News - March 12th, 2010



Motorola's PartnerEmpower Combines Channel Network, Collaboration Ops

Motorola, Inc. unveiled the Motorola PartnerEmpower Program, which brings together all Motorola Enterprise Mobility Solutions (EMS) partners under a single channel program framework.

The new program was introduced this week at Motorola's North American Partner Conference in Las Vegas, which VSR is attending.

With a focus on driving growth, enabling specialization and delivering value, the PartnerEmpower Program will make it easier for Motorola’s broad base of channel partners to conduct business with Motorola and take advantage of new opportunities to increase their revenue.

The introduction of PartnerEmpower is a key aspect of the integration of Motorola's Enterprise Mobility business and Government and Public Safety business, which were combined to become the EMS business in early 2009. PartnerEmpower will comprise three distinct program tracks reflecting Motorola EMS' three core technology areas -- wireless network solutions, mobility and radio. These tracks will be rolled out in stages over the next 18 months, and existing government, public safety and enterprise channel partners will be gradually and seamlessly transitioned into the appropriate track without business interruption. In the meantime, existing programs will remain unchanged.

"Building on the foundation of Motorola's award-winning, channel-centric go-to-market methodology and programs, PartnerEmpower further extends our strong commitment to our worldwide base of partners," said Janet Schijns, vice president of global channels, Motorola Enterprise Mobility Solutions. "With a single channel program, Motorola is enhancing our relationship with channel partners, focusing our attention on benefits and resources that offer the most value to partners, and establishing processes and competency programs that help partners go to market more profitably. At the same time, PartnerEmpower will help us build greater marketing momentum to support partner demand generation and more easily promote the critical role that our channel partners play in driving better information and better results for customers with our solutions."

PartnerEmpower is also designed to help Motorola better support evolving customer needs. In particular, the program will help channel partners succeed with today’s customer base through a focus on specialization and certification. The new program tracks will include opportunities for certification in key areas, along with the opportunity to earn designation as a PartnerEmpower Specialist or Elite Specialist. These designations will not only provide channel partners with access to an incremental set of program benefits, but also will enable companies to differentiate themselves from competitors while demonstrating their value-add to customers and prospects.
"PartnerEmpower is designed to enhance customer value and deliver bottom-line benefits to our North American channel partners," said Mark Kroh, vice president of North America channels, Motorola Enterprise Mobility Solutions. "With PartnerEmpower’s emphasis on certification and specialization, our customers can be assured that when they work with a Motorola channel partner, they are partnering with a highly talented resource that can help solve some of their toughest challenges. At the same time, with PartnerEmpower, our North American channel partners have greater opportunities to succeed with Motorola with a more robust program that offers added benefits and resources and provides them with a significant return on their relationship with Motorola."

Like its predecessor programs, PartnerEmpower will demonstrate Motorola's commitment to its resellers, independent software vendors (ISVs), dealers and other partners through best-in-class marketing, sales and technical benefits, tools, support and promotions that are designed to help channel partners generate more revenue, gain efficiencies and serve customers more effectively. Another key feature of PartnerEmpower is the strength of its combined global channel partner network, which offers essential opportunities for collaboration among PartnerEmpower members in delivering advanced, end-to-end solutions to customers. 
"The PartnerEmpower Program is an important evolution in the relationship between Motorola and its partners," said Gary Fish, CEO, FishNet Security. "By making it easier for us to conduct business with Motorola and gain recognition for our investment in developing specialization, PartnerEmpower will help us build sales momentum, enhance our position in the marketplace and pave a path toward growth."


Foot Locker Rolls Out Global POS

Foot Locker recently announced several sales driving projects including the roll out of a new POS solution across its European locations.

Foot Locker, which closed 179 stores in its latest fiscal year, is focusing on sales-driving opportunities including boosting sales at its robust business in Europe. It recently announced it would undertake a store remodel project which would include the remodeling of 188 stores this year. 

According to Ken Hicks, President and CEO of Foot Locker, the retailer has increased its capital expenditure plan for 2010 by approximately 20 percent to a total of $110 million compared to the $91 million it invested on such projects in 2009. 

"This increase reflects the funds required for several sales-driving technology projects including the continued rollout of a new POS system in Europe," says Hicks. 

This year, the retailer plans to open approximately 40 new stores and close approximately 150 underperforming stores to help improve the productivity of its store fleet.


Target Launches Scannable Mobile Coupon Program

Target launches a scannable mobile coupon program that allows guests to receive exclusive offers directly on their mobile phones. Coupons are redeemed by scanning a barcode on the phone at checkout. 

Guests can opt-in to the program on their PC at Target.com/mobile, on their phone at m.target.com or by texting COUPONS to 827438 (TARGET). After opt-in, guests receive a text message with a link to a mobile Web page that contains multiple offers, all accessible through a single barcode. Offers are single use and expire on the date listed. 

“At Target, we know that mobile phones are an integral part of our guests' lives, and mobile coupons are just another way we're providing convenient, on-the-go shopping solutions," said Steve Eastman, president of Target.com. 

Target's point-of-sale scanning technology makes mobile coupons possible, and Target is the first major retailer with the ability to scan mobile barcodes in all of its stores. A leader in mobile retail, Target continues to offer innovative mobile solutions for guests. In addition to using the new mobile coupons, Target guests can access their Target Mobile GiftCards, view online assortments, check product availability and store locations, manage their Target gift registry and lists, browse the weekly ad, and receive text and e-mail notifications of great deals -- all via their mobile phones.


Columbia Sportswear Launches Mobile Storefront

Columbia Sportswear launches a mobile storefront with Demandware's mobile commerce application. This new storefront, Columbia.com/Mobile, reaches outdoor enthusiasts directly on their mobile devices where they can learn more about Columbia, its product line and shop on the fully ecommerce-enabled site. 

Using Demandware, Columbia was able to replicate the same product assortment that is available on its e-commerce site for their mobile site. The Columbia mobile site includes a searchable product catalog and product information such as ratings and reviews. In addition, through integration with Where2GetIt, a store locator provides the ability to look up nearby stores that sell Columbia products using a smartphone's GPS. With the addition of a mobile storefront, Columbia provides a rich cross-channel branding experience for customers, whether they're shopping at one of its retail partner's stores, at its company-owned stores, at home or on the go. 

"Our customers are using their phones to check their e-mail, look up information and shop, so a mobile storefront is a great opportunity for us to broaden the ways our consumers can interact with our brand," said Paul Zaengle, senior director of e-commerce for Columbia Sportswear.


Big Lots Attracts 1.4 Million with Buzz Loyalty Program

Big Lots recently introduced a marketing program, the Buzz Club Rewards program, which has attracted 1.4 million members. 

"In terms of marketing, the Buzz Club rewards program exceeded our expectations and as of last week we have over 1.4 million members," said Steve Fishman, Chairman and CEO, Big Lots. "There were trends at the store level that suggest rewards can be a basket driver as reward customers spend nearly double what the average customer spends. Also we are learning that rewards can be a transaction driver." 

According to Fishman, Big Lot's marketing efforts going forward "will be more focused on driving transactions." Its first priority is its rewards program which the retailer notes is growing rapidly each week.

Fishman adds, "Today stores with the highest amount of rewards signup or penetration are seeing transaction lifts in the low single digits. Later this year, we will be implementing technology which offers our members targeted messages or promotions based on their specific buying patterns."

The retailer plans to use ad circulars and promotional pricing to create more Buzz builders and help increase transactions.


Autozone Boosts Sales with Store Refresh Efforts

Autozone continues to increase investments in a major store refresh initiative at its hub stores. Autozone has converted 82 of its 143 hubs to this new model to date, which includes adding additional inventory and increasing the frequency and reach of its daily deliveries to satellite stores. 

"The incremental parts additions that are now sold throughout the surround satellite stores are both exceeding plan and adding to the overall sales performance of the hub store and its market," says Bill Rhodes, Chairman, President and CEO, Autozone. "With approximately 60 hubs left to convert, we will manage those rollouts accordingly."

The enhanced hub gives the retailer the ability to improve the productivity of inventory, particularly slow turning inventory. Autozone no longer has to retain slower moving products in each of our satellite stores because it can now access the slower turning SKUs from hub stores, thereby reducing working capital.

Rhodes adds, "We believe the initiatives we've put in place surrounding our Hub store enhancements, hard parts additions especially our late model coverage, disciplined category line of use, our leadership training for store manages, our ongoing development of an effective commercial sales force, enhancements to our Z-net technology, and our store refresh efforts have continued to allow us to grow both our sales volumes, and more importantly, our market share in both the DIY and Do-It-For-Me segments."


More Technology News


News Archives

[ [ Home ] . [ POS Hardware ] . [ POS Software ]. [ Security & ID]. . [ News ]. [ About Us ] . [ Clients ] . ]