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Industry News - April 10th, 2009



Demandware Launches SiteGenesis Apparel Storefront

Demandware introduces the Demandware SiteGenesis apparel storefront, purpose-built and optimized for developing apparel and department store e-commerce sites. Built on the Demandware E-Commerce Platform, the SiteGenesis storefront combines best practices in site design, usability, site merchandising, information architecture and technical architecture to provide a blueprint for building next generation e-commerce sites. Built on a modular and extendible technology architecture, the SiteGenesis storefront also includes a library of e-commerce components for speeding the development of highly customized sites.

The SiteGenesis storefront is designed to be a point of origination for the development of fully-customized sites based on proven best practices. E-commerce sites built from the SiteGenesis storefront can be customized by retailers' in-house teams without Demandware involvement, using the complete functionality of the Demandware E-commerce Platform and the User Experience Studio, Demandware's native Integrated Development Environment.

Highlights of the Demandware SiteGenesis apparel storefront include:

Apparel-Optimized E-Commerce Features - more than 250 apparel-specific features such as quick view product details, AJAX-based search refinements, Shop by Outfit, rules-driven merchandising slots, and product picker

Selection of Design Templates - professionally designed templates that can be used as is or fully customized to retailers' unique branding requirements

Annotated Wireframes - more than 150 pages of documentation that describstorefront behavior and functionality to help retailers leverage the SiteGenesis storefront and associated best practices 

Optimized Merchandising Model - a fully built apparel merchandising site framework, including a synonym dictionary, multiple price lists, preconfigured promotions, dynamic customer targeting and more

Multi-Site Architecture - a framework for launching multiple sites efficiently, including support for multiple languages and currencies

Plug-and-Play Integrations - pre-built integrations for essential third party technologies, such as email, analytics, payment, campaign management, and an extensible integration framework for proprietary enterprise applications

Component-Based Development Environment - a development environment that includes best-practices code and functionality that can be used, extended and shared to develop highly customized Web sites

PCI Security - adherence to the latest PCI DSS level 1.1 compliance standards, freeing up time and money that would be allocated toward Website security


Big Y Selects Revionics for Strategic Pricing Software Partner

Big Y Foods selects Revionics for its pricing software. Big Y will begin the implementation of the complete Revionics suite leveraging the Revionics Software-as-a-Service (SaaS) delivery approach.

"We have been strong believers in strategic pricing technology for many years and we are looking forward to working closely with Revionics to ensure that our pricing is aligned with customer needs and expectations," says Phillip Schneider, vice president of sales at Big Y Foods. "Revionics strikes a very good balance between solution maturity and vendor agility, and they demonstrated an excellent commitment to customer partnership."


Roots Selects Store Ops-Center for Store Communication, Execution Management

Roots Canada deploys Store Ops-Center store communication and integrated task management system. The retailer uses Opterus Store Ops-Center to help increase store productivity by up to 20 percent through more effective store communications on tasks that need to be completed, issues that need to be resolved and other general store communications.

Other modules such as Electronic Forms and Document Library help reduce the distribution of paper-based information and streamlines store efficiencies.

"The connection between the corporate office and the stores is critical to the success of our business," says Jarar Kazmi, executive director, retail operations, Roots. "Employees must feel comfortable letting the head office know of any store issues that need to be addressed. It is also important for the corporate office to be attentive to employees' needs and to promptly follow up on their requests. Opterus Store Ops-Center more than meets our needs to cultivate this connection and also enables the entire retail team to be very clear on expectations and strategies so that they are executed in a timely and consistent manner."


Target Opening 27 New Stores, Including First in Hawaii

The mega-mass merchant plans to open include 21 general-merchandise Targets and six full-grocery SuperTargets.

The state getting the most stores is Texas, which is getting three general-merchandise stores and three SuperTargets.

The two new Hawaii stores are located in the Honolulu area. With these new openings, Target now has stores in every state except Vermont. It opened its first Alaska stores last year.

Each general-merchandise store employs 150 to 250 team members and is about 128,000 square feet in size. Each SuperTarget store employs 200 to 300 team members and is about 186,000 square feet in size.


Ethel Austin Bring Au Naturale onto Island Pacific Platform

Ethel Austin, a UK-based retailer, brings Au Naturale, its new home-wares offering onto the Island Pacific platform. The retailer, which has 270 stores across the UK, took over Au Naturale (which has 40 stores), in May 2008.

A partner of Island Pacific's since 1993, Ethel Austin uses all modules including merchandising, warehousing, sales audit and finance. The company has taken every technology upgrade released since then.

Au Naturale was brought onto the Island Pacific platform because of its multi-company approach. The technology includes enough flexibility to combine the product files, order and warehousing, but enables separate sales information to be processed.

"We were keen to bring everything onto one platform, so needed to use Island Pacific across the 30 stores that Au Naturale was being introduced to," says Martin Draper, group head of IT at Ethel Austin. "This was purchased at no additional cost, because of the way our existing license works. Not only has this saved purchasing costs, but it has also created real efficiencies with merchandising and buying work flow."


Sportsman's Warehouse to Shutter 23 Stores

Sportsman's Warehouse will shutter 23 of its stores nationwide as the Midvale, Utah-based retailer struggles to reduce debt.

In addition to closing stores, Sportsman's also plans to sell 15 outlets to UFA Co-operative Ltd. of Calgary. The store closures and sales are expected to help Sportsman's cut its bank debt to a more manageable level.

Sportsman's most recently has had annual revenue of about $750 million, based on 67 stores.

Sporting goods retailers are among those that have suffered from the economic meltdown that has consumers cutting back on discretionary spending.

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