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Industry News - October 5th 2014



ARAMARK Deploys Cloud-Based Mobile POS

ARAMARK restaurant locations in Basking Ridge, NJ are the first to pioneer the integrated MICROS Simphony point of service platform with the Isis SmartTap. The seamless two-way integration of Isis SmartTap into the cloud-based MICROS Simphony POS platform offers restaurant operators the opportunity to engage patrons and build customer loyalty with cutting-edge payment options. Using intelligent processing, existing loyalty, offers, and promotional programs can be mobilized by utilizing the Isis Mobile Wallet without the need for further infrastructure from the restaurateur, providing restaurant patrons’ access on-the-go.
ARAMARK’s Basking Ridge location was the first food and beverage environment to implement the Isis SmartTap mobile commerce application. The mobile solution was integrated and put into production with MICROS’s state-of-the-art Simphony cloud-based POS solution. The installation includes a MICROS Workstation 5A (WS5A) equipped with an NFC enabled reader at each of the 10 lanes to facilitate tap and pay mobile payments, increasing speed of service.

Resort Drives Revenue and Traffic With New Tracking Tech

HoneymoonWishes.com has created a reliable honeymoons marketing and revenue tracking technology for travel companies, including resorts, hotels, all-inclusives, cruise lines, tour operators and more. With HoneymoonWishes.com, hotel managers at properties like the 26-room Calabash Cove in St. Lucia, can manage honeymoon revenues simply and easily. Since using HoneymoonWishes.com, Calabash Cove has increased its honeymoons revenue by at least 33 percent in just one year.
Each year, hundreds of global travel brands use HoneymoonWishes.com’s customized white label registries to sell their honeymoon related offerings. Here’s how HoneymoonWishes.com’s white label program works: As a bride and groom are planning their honeymoon they can use HoneymoonWishes.com to create a dream list of honeymoon experiences they would like as gifts. They then share this list with their wedding guests who can purchase the gifts directly from the hotel or resort the couple is staying at, or the cruise line they will be going on, as examples. Gift ideas such as romantic dinners, golf outings, massages and sightseeing excursions, as well as contributions to airfare, accommodations and upgrades, can be purchased.
Travel companies find using HoneymoonWishes.com’s technology to have many benefits, including:
Providing new and guaranteed revenue through on-property spend as HoneymoonWishes.com transfers gift registry monies direct to the travel company. HoneymoonWishes.com is the only registry provider that transfers registry funds directly.
Viral marketing to wedding guests as they visit the couple’s honeymoon registry through the travel company’s website, e-mail messaging, and the latest craze in social networking – the wedding website. Couples can post links to their Facebook pages, exposing the travel company to all of the bride’s and groom’s Facebook friends.
The opportunity to have their registry options featured on five different distribution channels, including HoneymoonWishes.com, HoneymoonWishes.co.uk, HoneyLuna.com, MyWedding.com and WeddingBee.com, as well as 108,000 affiliate wedding planning and travel agent registries.
Customized registry templates with the travel company’s images, room descriptions, spa services and more. This registry becomes a virtual marketing brochure showcasing the travel company’s honeymoon offerings.
A banner on HoneymoonWishes.com’s destination pages, which couples search when deciding on their honeymoon destination. This banner will link to a detailed web page that highlights the travel company’s special and unique features.
Implementing a HoneymoonWishes.com registry site takes little time, driving extra revenue to the hotel’s website almost immediately. HoneymoonWishes.com simply designs a registry site for the hotel or resort and a link is placed on the organization’s website.  

Heartland Brewery Puts Star Power Behind On-Hold Messaging Service

With the recent launch of Guy’s American Kitchen & Bar restaurant in Times Square, Heartland Brewery, the largest urban group of brewpubs based in New York, has introduced a new on-hold messaging campaign featuring Guy Fieri. Guy’s American Kitchen & Bar is utilizing this personalized, on-hold messaging solution produced by Spectrio, a provider of audio messaging, for inbound callers. This marks continued growth between Heartland Brewery and Spectrio. Spectrio creates and produces all the on-hold marketing messages for all of Heartland Brewery’s eight locations and has been doing so since 1998.
As part of this agreement, Spectrio produced the audio recording and remotely downloaded the on-hold messages to its equipment located at Guy’s American Kitchen & Bar. Spectrio will update the audio and change messaging to coincide with the restaurant’s marketing objectives.

The program connects Guy’s voice through the on-hold messaging system and the restaurant’s telephone system, supplying callers with key information in a personalized and enticing manner.


Omni-Channel Replenishment Solution Debuts

Aldata, a retail and distribution optimization company, has announced its Aldata Omni-Replenishment solution, which enables retailers to meet the changing demands of omni-channel shoppers. Omni-Replenishment combines the advantages of Web services technology with omni-channel business functions so retailers can optimize inventory management across all of their channels.
Omni-Replenishment includes store and omni-channel distribution center replenishment optimization to reduce overstocks and out of stocks across channels, providing retailers with the inventory and replenishment necessary to succeed in the omni-channel world.
The solution includes omni-channel replenishment optimization across DC, store networks, drive-in and click n’ collect facilities, and home delivery services; Web 2.0 and Web-services architecture for easier and faster  customization and integration with existing systems, business workflows, and supplier portals to increase ROI and reduce TCO; advanced import management, forecasting quality management, and truck capacity management leading to improved omni-channel service levels; and Aldata Replenishment Insights, a single dashboard that provides visibility into inventory behavior from suppliers to channels.


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