Industry News - July 25th 2014
RETAIL AND TECHNOLOGY NEWS
Ben & Jerry's Mixes Innovation and Multimedia
Ben & Jerry’s - has selected Task Retail Technology (TASK) and its xchangemedia™ multi-platform and digital design technology for its national multimedia project and digital signage rollout.
The project is being implemented to assist in increasing sales across Ben & Jerry’s national store network. It will give Ben & Jerry’s the option to automate and tailor menu boards to specific store locations and customer preferences, as well as grow awareness for Ben & Jerry’s broadening product portfolio of chillers, shakes, smoothies, sundaes and dessert offerings.
Ben & Jerry stores have fluctuating foot traffic numbers throughout the day and as a result the brand is looking to find the right balance between promoting its high margin super premium ice-cream products and its more niche offerings at different times of the day.
In addition to day part rotations the xchangemedia platform can also customise menus based on each store’s physical layout, however as the design and digital display was built out of head office, brand and messaging remains consistent.
Ben & Jerry’s will have the ability to update promotions, menu items and product placement across every store nationally in a matter of minutes.
The decision to partner with TASK was a collaborative process including business leaders, marketing and product teams, operations and IT. Ongoing innovation, features updates and reliable support services from TASK has also ensured the partnership is built on trust.
Resort Increases Efficiencies with Online Support
The luxury oceanfront Surf & Sand Resort in Laguna Beach, Calif. is adding operational efficiencies throughout multiple departments of the 167-room property with the help of GoConcierge, a guest service operations solution. GoConcierge is produced by Los Angeles-based GoConcierge.net.
The hotel is formerly a user of Gold Key Solutions’ The Concierge Assistant, which GoConcierge.net acquired in late 2012.
GoConcierge is used not only by the concierge team but also by front desk and other guest service associates tasked with tracking amenities, packages and lost and found items.
Using GoConcierge’s online Guest Task Calendar, hotel associates can log and track guest and other requests and tasks quickly and easily. With just a few clicks, these can be entered and located. The calendar is color coded, which makes it easy to highlight open, pending and closed tasks. Because a history of each guest’s request is stored in GoConcierge, it is easy to generate itineraries. These can be printed or e-mailed in a matter of seconds along with a personalized confirmation letter for the guest. Point-to-point directions and maps also can be generated quickly.
GoConcierge’s text messaging option in the Calendar is another feature that is frequently used to help provide immediate and easy communication between the concierge and guests. Concierges can use the calendar to send instant messages up to 160 characters in length to guests via their cell phones. When a guest responds to the text message, it automatically appears in the Calendar as a flashing message to alert the concierge so the request can be handled quickly.
Buttons on the GoConcierge screen link directly to frequently visited sites. A customized location database within GoConcierge allows concierges to quickly identify area restaurants and attractions. GoConcierge makes it easy to generate many types of helpful reports.
Great Wolf Lodge Shores Up Voice Solution with Guest-tek
Great Wolf Lodge in Sandusky, Ohio has teamed with Guest-tek for its IP-based technology solutions. The indoor waterpark resort installed the Guest-tek OneView Voice iACT Solution in each of its 271 guest suites and more than 30 administrative phones across the property.
The features on the new iACT Solution include Voice Mail, Call Accounting and Cold Redundancy, which reduces downtime in the event of a system failure due to an unforeseen event such as severe weather. A second processor is safely located on site to have the property back up and running in an emergency, limiting disruption of service.
The iACT Voice solution was added to Guest-tek’s OneView platform through the acquisition of TelNet and their INNaCloud Technologies (iACT).
Target's Customers Shop Mobile In a Snap
There's a new mobile app in town for Target, the In a Snap allows customers to buy Target products straight from the pages of magazines and Target catalogs, in well…just a snap. Now with the new image recognition app customers can easily shop items directly off the pages of magazines and printed ads — without scanning codes, searching online or entering links.
Using the camera on a mobile device, customers can "snap" select ads for additional information about a product, making it easy to purchase or save for later. The app is an example of Target's "test-and-learn" approach to build omnichannel capabilities that meet the needs of digital-savvy shoppers.
The app is featured in ads for Target's Room Essentials brand and works with the retailer's back-to-college catalog and store signage (including new Target Express stores).
In a Snap was created by the marketing team and built with Target's Rapid Accelerated Development (RAD) technology team. The retailer hopes to expand the app into additional ad campaigns in the future
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