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Industry News - September 12th, 2008



Circuit City Boosts Field Productivity 

Circuit City's firedog services, which provides professional whole-home integrated technology solutions, home theater installation, car electronics installation and computer support and repair partners with Agentek, a mobile field service and workforce optimization provider.

Agentek will provide firedog with logistics management services, remote device tracking and monitoring in an effort to increase field productivity and reduce costs within the home services business.

"firedog is empowering our mobile work force with the tools and solutions they need to provide our customers with a best in-class experience" says Marc Sieger, Circuit City senior vice president and general manager, services. "The always-available connectivity coupled with the ability to remotely maintain and manage a fleet of mobile devices allows us to extend point of sale functionality from the store into the customer's home. Coupled with our endless aisle of products available online, our trained technicians can use the in-home experience to introduce additional products that are tailored to a customer's unique needs."


Crate and Barrel Installs In-Store Traffic Counting Technology

Crate and Barrel Installs In-Store Traffic Counting Technology from ShopperTrak RCT. Under the agreement, Crate and Barrel installs ShopperTrak's Orbit 5 retail traffic technology at the entranceways and in high volume traffic areas throughout each level of Crate and Barrel's 150-store chain. Additionally, the company will utilize ShopperTrak's suite of System Management Services (SMS) to process data culled from the Orbit 5 devices. SMS helps provide the retailer with added value to the traffic analysis process by helping to ensure the integrity of traffic intelligence and providing multiple, customized options for the delivery of data.

According to Ed Rennemann, chief information officer and vice president of management information systems for Crate and Barrel, following a lengthy competitive search, Crate and Barrel chose ShopperTrak based on the accuracy of the company's traffic data.

"As any leading retailer that is always looking to improve, we did a thorough competitive analysis when trying to choose the best vendor to meet our traffic counting needs," says Rennemann. "Although we started with a fairly long list of potential vendors, ShopperTrak's ability to quickly deliver accurate traffic counts in three very different pilot stores made them the ideal partner for us. This level of accuracy coupled with ShopperTrak's knowledge of the retail industry made our decision very clear. ShopperTrak's technology will provide us with the ability to more accurately monitor our key business practices, like scheduling labor to more effectively meet the traffic flow in our stores," says Rennemann


eBay Launches Online Marketplace for Eco-Friendly Products

eBay unveils a new e-commerce marketplace called WorldofGood.com by eBay, which offers eco-friendly products that help consumers align their social values with their shopping.

Whether consumers are looking to purchase products made from recycled or natural materials, buy organic or support artisan women in developing nations, WorldofGood.com delivers a socially responsible shopping experience. Products, producers and sellers on the site are verified by various third parties called Trust Providers - like TransFair USA (Fair Trade Certified), Co-op America and Aid to Artisans - to meet a core set of ethical and environmental standards.

"WorldofGood.com by eBay gives shoppers who care about making a difference access to great products that help people and the planet," says Lorrie Norrington, president of eBay Marketplaces. "Socially responsible shopping just got bigger and better."

People Positive and Eco Positive items offered on WorldofGood.com span 15 categories such as home and garden, art, jewelry, clothing and even food items. For example, socially responsible shoppers can purchase fair trade coffee, accessories and home decor items made from recycled materials, organic clothing and animal-friendly beauty products on the site.

WorldofGood.com's Goodprint labeling system is like a nutritional label for each product on the site, allowing shoppers to see the positive social and environmental impact each purchase makes - whether it provides economic empowerment to people, conserves energy, supports animal species preservation, or is made of recycled, organic and/or sustainable materials.

"We created the WorldofGood.com marketplace to enable shoppers to purchase socially responsible products with confidence," says Robert Chatwani, general manager of WorldofGood.com by eBay. "Regardless of the social causes most important to consumers, they can easily shop for items according to a variety of different attributes, allowing them to customize their shopping impact."


Frederick’s of Hollywood Partners with Demandware for E-Commerce

Frederick's of Hollywood selects the Demandware E-Commerce Platform for its online business needs. Frederick's uses Demandware's platform to provide merchandising functionality and site control.

As the U.S. women's lingerie market has become increasingly competitive with traditional apparel manufacturers launching their own lingerie lines, Frederick's needed a way to grow its online sales while maintaining the flexibility to make site changes as market requirements dictate. Demandware's on-demand platform scales to Frederick's business needs, while helping the retailer have control over its brand and online shopping experience, product merchandising and day-to-day site management. Frederick's marketers and merchandisers also can quickly add new promotions online using Demandware's rules-based promotions engine. Because the Demandware E-Commerce Platform is delivered on-demand, Frederick's also receives automatic upgrades.

"As we look to grow our online business and differentiate ourselves from the competition, we selected Demandware because we knew we required a stable solution that is capable of scaling to our business needs," says Linda LoRe, president and CEO, Frederick's of Hollywood



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