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Industry News - September 19th, 2008



Diver's Direct Launches Integrated Web Site 

Diver's Direct, a retailer of diving equipment, implements real-time software from Celerant Technology and has launched its new integrated Web site. The retailer worked closely with Celerant's in-house Web specialists to create a custom site layout with advanced features, including product reviews, product comparisons, cart abandonment tracking, and site analytics.

"Since Celerant was already providing us with an attractive POS product, we felt that this would be an efficient, cost-effective way to upgrade our retail and e-commerce infrastructure simultaneously using a single source," says Robert Darmanin, marketing manager of Divers Direct. "In addition to a cleaner new look and a simplified navigation system the new site offers several new features designed to improve our visitor's overall experience."

With an integrated Celerant Web site, Divers Direct has been able to further establish itself as a global provider of diving equipment. In addition to its products, Divers Direct offers various services, which can be found on its Web site at www.diversdirect.com.


Jones Apparel Group Launches Two New Online Storefronts

Jones Apparel Group introduces two new online storefronts for Easy Spirit and Nine West.These e-commerce sites are the first in the company to go live on Demandware, with additional sites, including Jones New York, Anne Klein and Bandolino planned for later this year and in 2009.

Jones Apparel Group wanted an e-commerce platform that would enable it to quickly and cost-effectively launch multiple brand online storefronts, without having to incur massive infrastructure costs. With Demandware, Jones was able to develop a re-useable set of core functionality enabling the quick roll-out of multiple distinct e-commerce sites.

Jones Apparel Group also selected the Demandware E-Commerce Platform as the foundation for its direct-to-consumer online channel as part of an aggressive e-commerce growth strategy. The new sites include custom features such as 'Look Book,' which guides consumers through the purchase of a complete outfit; 'Scene & Seen,' which helps consumers shop for items seen in magazines and TV, and 'Time-Based Assets,' which provides the ability for merchandisers and marketers to pre-schedule site asset changes.

"We have been very pleased with our decision to go with the Demandware E-Commerce Platform," said Ron Offir, president of e-commerce, Jones Apparel Group. "As a fashion brand, we believe our competitive advantage is in merchandising and marketing our products. With Demandware, we have industry-leading merchandising capabilities and complete control over our sites, without having to worry about servers and maintaining a costly and burdensome technology infrastructure."

n less than six months, Jones was able to launch the first two brands, Easy Spirit and Nine West, as well as get other sites, including Jones New York and Bandolino, well underway. Jones will now leverage the functionality and development environment that is already in place to quickly launch additional brands on an as-needed basis.


Overstock.com Adds Supply-on-Demand Tool

Overstock.com selects CommerceHub's Supply-on-Demand integration and fulfillment platform to increase product selection. Overstock.com gains a direct connection to its existing EDI based order management systems for processing purchase orders, order acknowledgements, inventory and fulfillment data with drop-ship suppliers.

"Overstock.com requires reliable platforms to process and fulfill orders, particularly during peak volume periods," says Jacob Hawkins, senior vice president of supply chain, Overstock.com.

Overstock.com uses the platform to bring on new suppliers and expand its product selection. With over 4,200 drop-ship suppliers, manufacturers and carriers connected to the Supply-on-Demand platform, CommerceHub processed over 14.5 million drop-ship orders in 2007.

The CommerceHub One Connection integration standardizes communications with suppliers, regardless of legacy technology format, providing order visibility and monitoring of the fulfillment process. The Supply-on-Demand platform enables purchase orders to be sent to each supplier with the information required to create customized Overstock.com branded packing slips for direct-ship customer orders.


Ed Hardy Adds Loss Prevention Across All Stores

Ed Hardy by Christian Audigier adds loss prevention tools from LP Innovations to all of its stores nationwide. Ed Hardy adds a full-service, scalable loss prevention program designed to proactively address sources of shrink. By working with LP Innovations, Ed Hardy will have immediate access to LPI's nationwide base of loss prevention professionals trained to reduce shrink and improve associate awareness and education in each store, as well as scale their loss prevention program as they grow their business throughout the United States.

Ed Hardy will gain the following: 

- Control & compliance audits and store visits

- Strategic resolution services 

- Employee training & awareness program 

- Employee orientation booklets

- LP101 training meetings

"We chose to partner with LP Innovations because of their nationwide presence and their ability to customize a loss prevention program that specifically met our needs at a competitive price," says Philip Del Rio, director of store operations, Ed Hardy. "We look forward to leveraging LPI's nationwide talent and expertise to help strengthen our loss prevention program as we expand our footprint across the United States."


Talbots and J. Jill Re-Launch Web Stores

Talbots selects the ATG Commerce Suite to power the creation of two new personalized Web stores for both of its retail brands, Talbots and J. Jill. Using the catalog management and advanced searchandising features built into ATG's e-commerce software, both sites (www.Talbots.com and www.JJill.com) will feature a shopping experience where consumers can navigate quickly and efficiently through each brand's large inventory of apparel and accessories. The marketing and merchandising teams at Talbots and J. Jill will be able to personalize and prioritize the display of search results within each site to feature appropriate products for each shopper, as well as target specific promotions and offers to ensure that only the most relevant content is presented to visitors of the new ATG-powered Web stores.

As Talbots.com and JJill.com continue to grow at a rapid pace, Talbots determined it needs a more scalable, flexible e-commerce platform to support the vast volume of customers and the increasing number of products being made available. Additionally, the company wanted to create a more personalized Web destination that appealed to both new and returning customers.

"The re-launch of the Talbots Web site coincides with the re-energizing of the brand," says Lori Wagner, executive vice president, chief marketing officer of Talbots. "Talbots has always been known for providing the highest level in customer service. Customers will now have the ability to browse more items faster, checkout on one page, and create a personalized area where they can store purchases and preferences. We want to ensure that the customer's online shopping experience at Talbots is on par with the service she would receive in any of our retail stores. The partnership with ATG will simply enhance and expand on our unparalleled customer service by making the on-line shopping experience hassle-free and easy to navigate."

"Our guests are pressed for time and looking for simplicity and ease when it comes to shopping so it's critical that we offer them an online experience that's consistent with our retail and catalog channels; one that's a breeze to navigate," says Hilary Chasin, J. Jill's chief marketing officer. "ATG's e-commerce optimization expertise will add an intuitive edge to our e-commerce site and enhance our ability to engage guests with our product offerings."


Air Terminal Gifts Implements Inventory Management Software

Air Terminal Gifts (ATG), a 16-store specialty airport retail chain, goes live with Retail.net Demand Forecasting and Inventory Management from Tomax.

The retailer uses Retail.net Inventory Management as its forecasting and replenishment system that creates projections and recommendations at the site/SKU level. Retail.net Inventory Management helps enable management by exception with the provision of alerts and integration with merchandise execution systems.

Air Terminal Gifts integrates Retail.net Inventory Management with Retail.net Merchandise Management. As a result, Merchandise Management feeds Inventory Management with real-time product data including sales history, pricing and quantities -- from which a 52 week forecast is created (using variable considerations such as price, promotional lift, seasonality, history) and used, along with defined constraints (safety, stock, receiving schedules) to generate a replenishment schedule. The calculated orders are delivered automatically to Retail.net Merchandise Management, which finalizes and transmits purchase orders.



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