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Industry News - January 30th, 2009



Crocs Adds E-Commerce Platform, Launches Global E-Commerce Initiative 

Crocs, a global designer, manufacturer and retailer of footwear and apparel for men, women and children under the Crocs brand, selects the Demandware E-commerce Platform. By partnering with Demandware, Crocs will have a scalable e-commerce platform that provides brand control and enables the retailer to expand its online business globally with sites in the U.S., Europe and Asia.

Initially developed as a boating/outdoor shoe touted for its superior grip and non-marking sole, Crocs Footwear quickly became a bona-fide phenomenon, worn for comfort, function and fashion. Today, the company is in the process of expanding its global online business. Crocs needed a way to rapidly establish an international online presence while maintaining full control over its brand so it can focus on delivering a rich and dynamic shopping experience for customers.

“Online growth is an important area of focus for us as we launch new sites in a number of international markets over the next two-three years," says Chris Ladd, VP of global e-commerce, Croc's. "We selected Demandware because we needed an ecommerce platform that could help us meet this ambitious timeline for international growth, while giving us complete freedom to control the look and feel of our sites without having to manage and maintain the infrastructure."

“Demandware's business model is very attractive in this current global economy, when large-scale capital infrastructure projects are increasingly difficult to justify. Its on-demand delivery and pricing model makes it cost-effective for companies like Crocs to continue to drive ecommerce projects forward, setting us up for long-term success," says Ladd.


Guess? Increases Average Order Values with Personalization Service

Guess? renews its Resonance subscription agreement with Certona after seeing much success with the service in 2007 and 2008. Since its implementation at the end of 2006, nearly 10 percent of Guess's online shoppers have responded favorably to Resonance product recommendations, resulting in a substantial incremental revenue lift.

"Resonance has provided our visitors with more relevant choices and in turn has increased our sales," says Mike Relich, Chief Information Officer at Guess?. "The Average Order Value for shoppers selecting recommendations provided by the Resonance service is double that of shoppers who do not respond to any product recommendations. In addition, customers that take advantage of Resonance's suggestions order nearly twice as many items, on average, as compared to those who disregard recommendations."

The Resonance service helps eliminate the labor-intensive task of manually generating numerous product recommendations and promotions to online visitors and helps retailers:

- Automate the presentation of cross-sell/up-sell recommendations in multiple locations on the Web site.

-Engage visitors in real-time with recommendations that match their current shopping behavior.

-Offer more relevant, individualized products and promotions.

In addition, Guess? is using Resonance e-mail to enhance transactional emails with personalized merchandising.


Winn-Dixie Executives Honored in Corporate Salute Awards

Women Executive Leadership (WEL) a Florida based organization that advocates, educates and connects accomplished women will unveil 16 winners of its 2008 Corporate Salute on February 11, 2009 at the Seminole Hard Rock Hotel and Casino in Hollywood, Florida. Evelyn V. Follit and Yvonne R. Jackson are two women being honored in this year's 2008 Corporate Salute.

Over the last few years, women executives have brought a great deal of change to the corporate landscape. WEL is successfully bringing some change of its own by enabling greater gender diversity to the corporate world in Florida.

At its Corporate Salute, WEL honors 16 Florida companies that have two or more female Directors on their Boards. Sherry S. Barrat, Executive Vice President for Northern Trust Corporation and President of Personal Financial Services, will be the keynote speaker. Ms. Barrat also serves on the Board of Directors for FPL Group, one of the 2008 Florida award winning companies. Eleanor Bloxham, Founder and President of The Value Alliance, an esteemed author and recognized expert on corporate governance, will also speak at the event.

“To not only survive but thrive in the current economy, Florida companies are embracing the widest and best talent pool available" says Cindy Kushner, president and founder of WEL. "WEL plays a key role in helping them identify accomplished women who are ready to bring innovative thinking and leadership. We help introduce highly talented women to the selection process of Corporate Board and Executive-level positions. Through our efforts, leading companies are able to enlarge their pool of highly qualified candidates and help them expand beyond the s


Retail Pro Files for Bankruptcy

Retail Pro, formerly Island Pacific, and its wholly owned subsidiaries, Page Digital, IP Retail Technologies International and Sabica Ventures entered into Chapter 11 bankruptcy on January 10, 2009.

Retail Pro has been struggling to survive over the past several years with declining sales and fewer annual maintenance renewals. On September 5, 2009 the Securities and Exchange Commission filed securities fraud charges against Retail Pro and two of its former CEOs, as well as a former chief financial officer, for their roles in an accounting fraud scheme designed to falsely inflate Island Pacific's revenues.


DemandTec to Acquire Connect3 Systems

DemandTec announces that it has signed a definitive agreement to acquire privately-held Connect3 Systems, a provider of advertising, merchandising and promotions software.. The transaction has been approved by DemandTec's board of directors, is subject to customary closing conditions and is expected to close during DemandTec's fiscal quarter ending February 28, 2009.

Connect3 has helped retailers from all industry segments to improve the efficiency and effectiveness of their cross-channel and cross-media promotions. The Connect3 solutions support the workflow of both the merchandising and advertising departments and include key capabilities such as cross-media budgeting, workflow management, versioning, and other advertising execution functionality. Over the years, Connect3 has established itself as the provider of this functionality for Best Buy, The Home Depot, ShopKo, Academy Sports + Outdoors, ACE Hardware, Office Depot, Giant Eagle, Spartan Stores, and other retailers.

The Connect3 modules will be incorporated into DemandTec End-to-End Promotion Management, DemandTec's software-as-a-service solution for managing the promotion process, including internal and external collaboration, planning, optimization, execution and measurement.


Office Depot Implements Enhanced Reporting and Analytics

Office Depot selects Oco to provide business intelligence that will help to streamline reporting and enhance the understanding of business trends.

"We selected Oco because of the Company's ability to deliver a targeted solution in a rapid timeframe," says Carol Martin, vice president of merchandise operations, Office Depot. "We are looking at this solution to integrate with our existing business intelligence and data management infrastructure, and provide value throughout targeted areas of the business."

To capture and host the data, Oco's on-demand Business Intelligence solution filters data into a pre-built warehouse and drives analytics-based reporting. Oco's Web interface allows for fast adoption and widespread use across multiple geographies. Additionally, because Oco manages and maintains the data through a SaaS model, IT staff can focus on other critical tasks.

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