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The 3 Best and Worst Retail Mobile Apps

We live in a mobile world — everything and anything can be done with just a touch of a button on our smartphones. We can research and buy anything at any time. When on the move, it’s so much simpler to take out a phone and browse through a store app then it is to carry around a computer. Mobile apps are the newest way to stay connected and browse a retailer's inventory when on the go.  

ARC from Applause, is a research group dedicated to providing insights and data on the apps economy. ARC leverages data from a variety of sources, including proprietary Applause data, to provide a 360 view of app quality. ARC combines this data, with analysis, into reports to help brands and app developers understand what is happening in the apps economy. Most of the same apps are available of both android and iOS products.

ARC conducted a study to help retail brands understand how U.S. customers perceive their flagship Android and iOS app quality. In ARC’s biannual report on the retail industry, ARC revisited how U.S. customers rate the quality of the 95 most popular apps.

The whole list can be viewed here. Below are the three best and worst retailer apps according to ARC from Applause:

The Best

Fanatics. Fanatics is a sports website where consumers can browse and buy all sorts of sportswear to different apparel and gear to headwear as well as collectibles. It is the highest rated app for their usability. It works well on any device you are using, as well as the app’s performance, no waiting for hours for the app to load.  ARC Score: 92%.

HauteLook. HauteLook is a retailer for men, women, and children and includes beauty products, as well as different items to add to your home. This apps usability makes it one of the better apps, it has an intuitive interface and works well on large or smaller devices, such as an iPad or an android phone. ARC Score: 69%.

Overstock.  Overstock is a universal online retailer ranging from home shopping to electronics, to clothing for men, women and children, as well as beauty and health items. This app’s superior performance features no waiting or hassle reloading the page or the items in your cart, easy checkout. ARC Score: 68%

The Worst

Michael’s. Michael’s is an art supplies retailer that ranges from arts and crafts, framing to jewelry, as well as floral decorations and paper crafts and many DIY supplies Michael’s received one of the worst ratings because of their app security issue, causing consumers to reset their log in, and reset the page many times.ARC Score: 19%.

Old Navy. Old Navy's mobile app was rated one of the worst thanks to its sub-par customer satisfaction as well as poor performance. The app is slow loading and not quick enough for customers. ARC Score: 25%.

Macy’s. Macy’s app is rated one of the worst because of its content as well as security, in some cases the content is not relevant to what the consumer needs, and the security on the app is pretty low, causing customers to reset their usernames and passwords. ARC Score: 25%.


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