Industry News - December 10th 2010
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RETAIL AND TECHNOLOGY NEWS
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Seattle Restaurant Ground Zero for Fraud Spree
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Federal
authorities now say a recent Seattle cyber attack was a much bigger
crime than first believed, reports Linda McGlasson, managing editor for BankInfoSecurity.com. A U.S. Secret Service agent says more than 1,000 credit and debit cards may have been compromised. The
attack happened in late October, and the forensic trail leads overseas,
officials say. Card data was stolen on Oct. 22 in a one-day attack by
what authorities say for now was one hacker. The Seattle Capitol Hill
area restaurant, Broadway Grill,
appears to be ground zero for the attack. Secret Service agent Bob
Kierstead of the Seattle Electronic Crimes Task Force says the overseas
hacker who was able to access the network through Broadway Grill's
system appears to have been able to leapfrog from the restaurant's
access to a critical server in the transaction process, where account
information was available. The scheme
appears to involve the sale or distribution of the stolen account
information to numerous individuals across the country, as well as in
foreign countries. Those individuals then used the information to make
purchases against the consumer accounts. Authorities early in the
investigation speculated that an organized crime group was involved
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Study: What Motives Drive Social Media Brand Followers?
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Empathica Inc.,
a provider of Customer Experience Management (CEM) solutions to some of
the world’s most respected brands, recently announced the results of
its latest Empathica Consumer Insights research. More than 15,000
Americans and Canadians responded to the survey that focused on
consumers’ online habits and social media usage. The
study revealed that consumers were very willing to follow brands,
though most reported doing so in order to find coupons or deals. Six in
ten consumers indicated they follow at least one brand via a social
network like Facebook or Twitter. Forty percent of people reported
doing so in order to search for coupons or promotions while 30% cited
the desire to browse for additional information. While
couponing and promotion hunting is a primary driver of social behavior,
the survey also found this habit was driving overall online behavior as
well. Twenty-six Impact of social media recommendations Trust
in social recommendations also appears to be increasing. The survey
indicated that one in three respondents followed through with a
friend’s recommendation received through a social media outlet like
Facebook or Twitter. Americans appear to be more likely to make a
recommendation through a social networking site than Canadians.
Twenty-five percent of Americans and 17% of Canadians said they had
recommended a brand, product or service to a friend via social media
within the last three months. This difference could be
explained by Americans’ willingness to follow brands on social media
networks. Americans are almost twice as likely to follow 10 or more
brands in social outlets than Canadians are. In fact, almost half of
the Canadians polled didn’t follow any brands at all. Of
those who use social media, Facebook was the overwhelming social
network of choice for both Canadian (64%) and American (67%) consumers. Empathica’s
own patent-pending brand recommendation application, GoRecommend,
enables brand advocates to share positive brand experiences with their
friends on Facebook, Twitter and e-mail.
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Silverstar Casino Slashes Reporting Time by 50 Percent with BI Platform
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Silverstar Casino has successfully implemented MicroStrategy Incorporated's BI
platform. Silverstar Casino is a member of Gold Reef Resorts Limited, a
South African gaming and entertainment company that provides
state-of-the-art gaming, dining, and entertainment facilities to the
general public. Silverstar's new BI system
has greatly enhanced and simplified data analysis by providing an
in-depth single view of data across all departments. The increased
visibility allows for accurate and comprehensive reporting, and leads
to faster and more strategic decision-making. "The
new BI system has reduced the time we spend on monthly reporting by
more than 50%," explains Anish Sana, IT Specialist at Silverstar
Casino. "There is now more time to spend on operations and innovation." Silverstar's
vision of implementing a BI system to provide enhanced data analysis
began three years ago. The casino evaluated three potential BI solution
providers before deciding last year that MicroStrategy's offering would
add the greatest value. Sana continues, "We
were impressed with MicroStrategy's self-service architecture,
ease-of-use, highly visual dashboards, and mobile reporting that allows
us to put the analytics and reporting in the hands of the business
user. MicroStrategy's history in the business intelligence sphere also
gave us confidence that we had chosen the right technology partner." Due
to the casino's limited staff resources, Sana explains, there was a
concern that the initial project would not be completed within the
one-year period. "However, MicroStrategy helped us achieve roll-out in
less than half the time." The new BI system links seamlessly to
Silverstar's existing IT environment, which includes a gaming system,
point-of-sale technology, an ERP system, and a wireless infrastructure.
"We have had many achievements in the
past year," says Sana. "Since the implementation of the MicroStrategy
BI platform, we were able to quickly align and structure our decisions
based on our strategy, company vision, and values. Our management team
is empowered with information that allows them to adapt and act upon
the ever-changing customer entertainment and gaming trends. And, our
new analytical capabilities will take us places that most other casinos
have not experienced." What’s next Silverstar
Casino is currently working on a project to enhance its customer
entertainment service capabilities through information from the BI
platform. "Early next year we expect to have in place a more mature and
extended MicroStrategy platform that will be used to drive our casino
gaming and entertainment promotions for our loyalty program guests,"
says Sana. Silverstar anticipates that a holistic view of its customers
will lead to a better understanding of its service delivery
requirements.
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Cracker Barrel Explores Energy Alternative via Electric Car Charging Stations
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As
part of the agreement, Cracker Barrel will install ECOtality’s Blink EV
charging stations, including both Level 2 and DC Fast Charge commercial
electric vehicle charging stations, at 24 restaurant and store
locations within EV Project markets beginning April 2011. Blink
charging stations will be installed at 12 identified locations that
support ECOtality’s previously announced EV blueprints in Tennessee and
will connect the transportation corridors linking Nashville, Knoxville,
and Chattanooga. The 12 Cracker Barrel store locations in Tennessee
include: Athens, Cleveland, Cookeville, Crossville, East Ridge,
Farragut, Harriman, Kimball, Lebanon, Manchester, Murfreesboro, and
Nashville. The remaining 12 unidentified Cracker Barrel locations will
be installed within other Tennessee locations that are within the
boundaries of TheEV Project.
The
announced locations for the charging stations were based on the results
of ECOtality’s EV Micro-Climate process. The procedure takes into
consideration a number of factors including geographic location,
distance to major interstates and transportation routes, distance to
other EV Project charging facilities and population density. Using the
same procedure, ECOtality will work with Cracker Barrel to determine
the location of the additional 12 charging locations. “Cracker
Barrel was founded along the interstate highways with the traveler in
mind and has always anticipated what our guests might want and need as
they stop in for some good country cookin’ and to experience genuine
Southern hospitality,” says Cracker Barrel Chairman and chief executive
officer Michael A. Woodhouse. “Becoming a leader in The EV Project
continues our tradition of striving to anticipate and meet our guests’
expectations. We expect our guests will be quite interested in seeing
these charging stations when they stop in with us. We like to think
that our guests will be pleased to see Cracker Barrel taking an active
role in exploring energy alternatives that are aimed at protecting the
environment as well as strengthening the economy.”
About the solution The
Blink DC Fast Charger is capable of providing a full charge in less
than 30 minutes. The Blink Level 2 and DC Fast Charging stations
incorporate the Blink design and provide intelligent, user-friendly
features to intuitively and safely charge electric vehicles, including
fully interactive color touch screens and web-based information
delivery via the Blink Network. A Blink Network smartphone application
allows users to access charge station locations and GPS navigation, as
well as charge status and notifications of completed or interrupted
charging. The Blink Network is an
infrastructure of charging stations through which consumers can become
members to receive various benefits for using commercial charging
stations at locations across the country. Charging costs will vary
based on local equipment operating costs and level of membership. While
Blink Network membership does come with specific advantages, any EV
driver will be able to charge at a Blink station through a variety of
options including interoperable RFID cards or fobs, smartphone
applications, mobile phone based payment options, and credit cards. The
Blink Network will continue to employ secure and convenient methods of
authentication and payment at Blink stations that leverage its network
connected and over-the-air upgradeable 2-way touch screen interface to
ensure ECOtality can service a wide array of the EV customer base long
term. ECOtality is project manager of The EV
Project and will oversee the installation of 15,000 commercial and
residential charging stations in 16 cities and major metropolitan areas
in six states and the District of Columbia. The project will provide an
EV infrastructure to support the deployment of 8,300 EVs. The project
is funded by the U.S. Department of Energy through a federal stimulus
grant of $114.8 million, made possible by the American Recovery and
Reinvestment Act (ARRA). The grants are matched by private investment,
bringing the total value of the project to approximately $230 million
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