Outdoor apparel and gear retailer Moosejaw implemented CrossView's new handheld mobile POS solution in all of its locations throughout the Midwest. CrossView's Mobile POS is based on the Apple iPod Touch and delivers functionality traditionally associated with freestanding POS systems.
"This is the next logical step in removing barriers between our customers and sales staff," says Eoin Comerford, senior vice president of marketing and technology at Moosejaw. "Creating that close connection with customers online and in stores is a big part of our brand and the CrossView Mobile POS plays to that strength."
The iPod Touch is outfitted with a Linea Pro cradle containing a magnetic stripe reader and barcode scanner. The device is integrated into Moosejaw's CrossView Cross-Channel Commerce platform, which unifies call centers, POS and online commerce on a single platform with a single view of products, pricing, inventory, marketing, promotions and customers.
Other key business benefits include:
• Sales associates empowered to better serve customers anywhere in the store
• Increased in-store conversion as associates wield greater influence along the path to purchase
• Expanded POS capacity without sacrificing valuable floor space
• Positive brand experience engendering greater customer loyalty
• Improved visibility across all sales channels, enabling superior customer service
• High sales and customer satisfaction through shortened checkout lines
