Nordstrom has implemented mobile POS devices in all full-line stores and will continue to expand the functionality of those devices. Three quarters of traditional fixed POS capabilities can now be done on the mobile devices, helping to provide a better customer experience in terms of personalization and speed.

 

"We've got a number of different initiatives to improve the service we're giving through mobile devices both in our stores and outside the store," said Nordstrom EVP James Nordstrom, during a recent conference call. "We're improving the speed and quality at which we can get merchandise to customers. A lot of tools and, frankly, the talent we need to be able to improve the service we're giving through our online efforts are some of the things we're investing in this year."

 

The company continues to maintain focus on e-commerce and mobility, and with initiatives like free shipping, online shopping has improved greatly. Average order size, units per order, and cross-shopping across the website are also on the rise.

 

Overall, Nordstrom customers are spending more time in stores while the company broadens the customer experience with consistency across channels. A growing brand selection has proven beneficial, with top performers like handbags, designer and cosmetics.

Best Western International’s booking site has been named a 2011 Compuware  Best of the Web award winner. The annual Best of the Web Compuware Web & Mobile Performance Awards showcase leaders in web and mobile site performance across several major industries nationwide.

Best Western was honored with a Gold award based on its average rankings in the travel category throughout 2011. Compuware benchmarks measure three key Web performance metrics – response time, availability and consistency.

“This award is tremendously satisfying on a number of levels,” said Scott Gibson, Best Western’s senior vice president of distribution and chief information officer. “First, it means our guests are having a successful shopping experience on our website. Second, it means we are maximizing revenue delivery to our member hotels. And finally, it means our hard-working team is achieving the excellence we strive for at Best Western. I am extremely proud.”

The “Best of the Web: Compuware 2011 Web and Mobile Performance Awards” report, became available on February 2, and showcases the leaders in Web and mobile site performance across eight industries – automotive, retail, finance, travel, media, healthcare, and insurance – based on Compuware’s Web and mobile performance benchmark analysis in 2011. The report highlights how each award winner sets the industry standard for providing a Web or mobile site experience that enhances customer satisfaction.