Revention, Inc. announces the release of HungerRush Version 3.2 online ordering solution. The new platform undoubtedly enriches the user experience for the consumer and offers dynamic configuration options to the store owner.
One of the most significant new features with HungerRush is the Mobile Ready ordering platform. The online ordering site will detect that a mobile device is being used and present the website in a mobile friendly layout, while maintaining the robust features of the full website. Revention’s newly designed mobile ordering website is optimized for all mobile devices and browsers.
Using a hybrid development approach that incorporates both adaptive and responsive web design techniques allows Revention to deliver the most intuitive mobile ordering experience to the consumer. The Mobile Ready platform, in addition to Revention’s portfolio of native ordering applications, makes the HungerRush suite of products the most complete online/mobile ordering solution provided by one company.
Now consumers can order with or without downloading an app, while having an effortless experience due to the unique design. By providing a mobile website as an option to customers, restaurant owners gain a competitive advantage over the competition.
With expansive interface options meant to streamline the order process, the new website design provides an enhanced visual layout that transforms the look and feel of the customer’s online ordering site. The new menu layout offers numerous graphic configurations and displays menu items on graphical tiles that expand with the menu item description and price. The new design creates the clean and crisp look of a kiosk menu.
In addition to design improvements, accepting multiple payments on a single order is also included within the new platform.
HungerRush offers full support of 26 credit card processors, 9 gift card providers and 4 loyalty solutions. Improved coupon functionality, which includes a new coupon builder, menu configuration enhancements and the ability to use Google Analytics, are just a few of the key enhancements offered in HungerRush v3.2.
With over 50 new features and enhancements to the entire suite of HungerRush online ordering products, this release unequivocally enhances the overall user experience.
Dave's Soda and Pet City Simplifies Loyalty Cards
Pet store chain Dave's Soda and Pet City began accepting the LOC Card, a universal loyalty card developed by LOC Enterprises that allows customers to enroll in multiple merchants' loyalty programs and maintain engagement with the companies all through one LOC Card dashboard.
Consumers hate carrying so many cards," said Dave Ratner, owner and CEO of Dave's Soda and Pet City, based in Springfield, MA. "Dave's is one of the first to recognize that consumer demands have evolved and it's important for a retailer to pay attention to these changes in order to build long-term loyalty and relationships with customers. The LOC Card is the perfect solution to meeting the customers' needs while extending our reach to new customers."
The LOC Card in January 2013, since then the company has focused on partnering with manufacturers of retail and point-of-sale (POS) equipment, as well as companies that provide loyalty programs to merchants that may be able to incorporate the LOC Card into their systems. Dave's Soda and Pet City is the first merchant to accept the LOC Card. LOC is now actively signing other merchants to join the network.
Ratner described the LOC Card as a game-changer. "The process allows customers to participate and receive messages from us without having their inbox overloaded. I don't have to worry about our messages getting lost in the clutter."
"While we may be the first in the area to launch, we easily recognize the tremendous benefit the community will experience as more merchants join in," continued Ratner. "It all comes down to simplifying the shopping experience so consumers can focus more on their loyalty to their favorite merchants, and less on giving out the same personal information over and over."
Hilton Palmer House in Chicago Rolls out Tablets in Guest Rooms
Following its recent renovation to the property, Palmer House Hilton, Chicago’s hip and historic property, will roll out its newest program this fall, introducing the HCN computer tablet Navigator to rooms at the hotel. As the first hotel in the nation to use Edison’s invention of the light bulb, offer in-house telephone capabilities and more, Palmer House Hilton is thrilled to once again be at the forefront of technological advancement, adding to its ever evolving list of ‘firsts.’
The HCN Navigator will provide every guest with important information about the hotel including amenities, services & facilities, restaurants, room service, hotel history, safety & security and more. This 24/7 self-service portal will assist in guest service and satisfaction, providing around the clock answers to all pertinent questions. In addition to hotel information, the HCN TabNavs will also give guest’s access to CITY DIRECTORIES, high-speed internet, directions and maps of the Chicago area. The Navigators will also enable corporate groups and convention organizers to broadcast vital event information to their attendees from the comfort of their rooms. Following the initial rollout, extra services will be added to the tablets, including flight online check-in and boarding pass printing, as well as in-room dining ordering.
7-Eleven Grows Loyalty Program to 2,600 Stores
Beginning this month, 7-Eleven customers will be able to earn points and redeem rewards at 2,600 stores in the Northeast, and parts of Austin, Los Angeles, Chicago and Vancouver. The retailer expanded its digital loyalty program through a partnership with loyalty program provider Belly.
"Over a year and a half ago, we started looking for a solution to help increase customer visits, bring new guests to our stores and increase frequency of visits while also increasing basket size," said Raja Doddala, 7-Eleven's senior director of new business development.
Belly was initially installed and tested in 85 7-Eleven locations in downtown Chicago, Austin and Los Angeles. As of September, 465 new locations in New York and Vancouver will implement the program, bringing the total to more than 2,600 by the end of the year.
Loyalty programs are a driving force for consumers, with 69% of customers switching brands just to earn points according to a recent study.
