Crate and Barrel Installs In-Store Traffic Counting Technology from ShopperTrak RCT. Under the agreement, Crate and Barrel installs ShopperTrak's Orbit 5 retail traffic technology at the entranceways and in high volume traffic areas throughout each level of Crate and Barrel's 150-store chain. Additionally, the company will utilize ShopperTrak's suite of System Management Services (SMS) to process data culled from the Orbit 5 devices. SMS helps provide the retailer with added value to the traffic analysis process by helping to ensure the integrity of traffic intelligence and providing multiple, customized options for the delivery of data.

According to Ed Rennemann, chief information officer and vice president of management information systems for Crate and Barrel, following a lengthy competitive search, Crate and Barrel chose ShopperTrak based on the accuracy of the company's traffic data.

"As any leading retailer that is always looking to improve, we did a thorough competitive analysis when trying to choose the best vendor to meet our traffic counting needs," says Rennemann. "Although we started with a fairly long list of potential vendors, ShopperTrak's ability to quickly deliver accurate traffic counts in three very different pilot stores made them the ideal partner for us. This level of accuracy coupled with ShopperTrak's knowledge of the retail industry made our decision very clear. ShopperTrak's technology will provide us with the ability to more accurately monitor our key business practices, like scheduling labor to more effectively meet the traffic flow in our stores," says Rennemann.

 

Frederick's of Hollywood selects the Demandware E-Commerce Platform for its online business needs. Frederick's uses Demandware's platform to provide merchandising functionality and site control.

As the U.S. women's lingerie market has become increasingly competitive with traditional apparel manufacturers launching their own lingerie lines, Frederick's needed a way to grow its online sales while maintaining the flexibility to make site changes as market requirements dictate. Demandware's on-demand platform scales to Frederick's business needs, while helping the retailer have control over its brand and online shopping experience, product merchandising and day-to-day site management. Frederick's marketers and merchandisers also can quickly add new promotions online using Demandware's rules-based promotions engine. Because the Demandware E-Commerce Platform is delivered on-demand, Frederick's also receives automatic upgrades.

"As we look to grow our online business and differentiate ourselves from the competition, we selected Demandware because we knew we required a stable solution that is capable of scaling to our business needs," says Linda LoRe, president and CEO, Frederick's of Hollywood.