Industry News - June 20, 2008
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RETAIL AND TECHNOLOGY NEWS
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Cavender’s Boot City Upgrades to
the Latest Version of Vision
Merchandising
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Cavender's Boot City, a
western wear and footwear
retailer, has upgraded to the
latest release of Jesta's Vision
Merchandising. Cavender's uses
Vision Merchandising to
centralize buying and ensure
that its product mix meets
anticipated demand. Cavender's
also leverages the use of VMI
(Vendor Managed Inventory) to
help eliminate stock-out for top
sellers.
A key feature which Cavender's
leverages in Vision
Merchandising is replenishment.
Cavender's buyers have seen
great improvements in their sell
through which they can manage
right down to the lowest level.
The latest version of Vision
Merchandising includes an
enhanced user interface and
additional security for purchase
order creation.
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Kiehl’s Boosts Personalized
Customer Experience from Stores
to the Web Site |
Kiehl's selects MyBuys to
provide both personalized product
recommendations on their Web site,
as well as personalized e-mail
alerts to their customers.
In Kiehl's stores,
employees are dedicated to providing
shoppers with personal service,
helping them find the right products
for their skin type and needs. The
company wants to extend the same
level of attentiveness to shoppers
online. MyBuys will help decrease
shopping cart abandonment, increase
conversion rates and improve overall
customer lifetime value thorough
personalized product recommendations
on Kiehl's Web site. In addition,
MyBuys will also help Kiehl's reduce
batch e-mails to clients by
providing personalized and targeted
e-mails with the information each
customer wants. Alerts will be
further leveraged to inform
customers of when items they want
are back in stock or on clearance.
"MyBuys will help us
continue to live up to our brand
promise of personalized service, by
offering tailored recommendations to
our online shoppers," said Hillary
Townsend, e-commerce marketing
manager, Kiehl's. "We chose MyBuys
because of the tremendous results
they have already achieved for
Lancome, including 8% conversion
rates and 28% open rate on email
alerts."
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Urban
Outfitters Reduces Cycle Times
with Merchandise Lifecycle
Management Suite |
Urban Outfitters implements the full
TradeStone Merchandise Lifecycle
Management suite (PLM for Retail,
Global Sourcing, Global Order
Management, Quality Management and
Supplier Management) across all of
its specialty brands.
Urban Outfitters will use
TradeStone's technology for its
end-to-end supply chain visibility
from design to delivery, allowing
the retailer to effectively manage
exceptions and respond rapidly to
changing consumer demand. By using
Tradestone's Merchandise Lifecycle
Management suite, the retailer can
further refine a postponement
strategy allowing them to wait until
the optimal moment to make a
decision on color, style or even
store location destination.
"Urban Outfitters is at the
strongest position in its history
and TradeStone will be instrumental
in supporting our continued growth
as we roll out the application among
300 employees across all of our
brands and to our external supply
chain community," said Barbara
Rozsas, Executive Director of
Sourcing and Production, Urban
Outfitters.
Urban Outfitters will also
utilize TradeStone to enhance
inbound visibility by replacing
emails, faxes and spreadsheets with
electronic packing lists and case
level ASNs. This will provide the
distribution centers better advanced
planning capabilities. The retailer
will also take advantage of
TradeStone's calendar capabilities
to review styles and set deadlines
as well as improve workflow
management. TradeStone's Merchandise
Lifecycle Management suite will
layer across the company's existing
product development system,
warehouse management system and
three different ERP systems.
"With TradeStone's technology
in place, we are building an
infrastructure with processes that
support both our own brand and
market purchases in a uniform,
streamlined manner to accommodate
dramatic growth across multiple
selling channels including stores,
e-commerce and wholesale," said
Calvin Hollinger, Chief Information
Officer, Urban Outfitters.
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Borders.com Adds New Search,
Navigation and Merchandising |
Borders selects the Endeca
Information Access Platform
(IAP) to power the search,
Guided Navigation and
merchandising capabilities on
the new Borders.com. Endeca
works with Borders to give
shoppers new ways to explore and
find more than two million
books, CDs, DVDs, as well as
access Borders' exclusive and
original programming. Endeca is
also being used to create highly
targeted promotions of featured
products based on shoppers
search terms, browse path and
other criteria, helping Borders
deliver a superior shopping
experience across all channels.
"Endeca offered us the best
search, navigation and
merchandising capabilities, and
was uniquely suited for
cross-channel deployment," said
Kevin Ertell, vice president,
e-business for Borders Group.
“More importantly, Endeca has
proven to be a trusted partner
and is playing a key role in
long-term customer experience
innovation — working with us to
create new capabilities that
will fundamentally change the
way people explore and shop for
new products."
Endeca's integrated search,
Guided Navigation and
merchandising capabilities give
shoppers the ability to
interchangeably search and
browse products and content of
interest on Borders.com.
Shoppers can query the Endeca
engine in a variety of ways.
They can perform keyword
searches, click on sites
categories and other navigation
options, refine searches and
navigation selections, and even
explore the new Borders.com
signature Magic Shelf which uses
rich internet application (RIA)
capabilities to let people
browse virtual book shelves.
The same capabilities will be
available at all 500-plus
Borders superstores when
Borders.com becomes accessible
on existing in-store kiosks in
the coming weeks, giving
shoppers the ability to search
and browse localized inventory
and content.
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Sears
Personalizes Online Shopper
Experience |
Sears offers online
shoppers product recommendations
powered by richrelevance.
Sears.com and Kmart.com
currently run richrelevance’s
turnkey solution, which analyses
shopper behavior and customize
shopper’s online experience from
homepage through checkout.
Richrelevance analyses more than
15 types of consumer shopping
behavior to predict which
products are relevant to which
shoppers. Attributes that are
analyzed include a shopper’s
previous purchases, key search
terms and specific
brand-preferences. Each time a
shopper visits Sears.com or
Kmart.com, richrelevance will
choose the best recommendations
at every point in the shopping
flow from item selection to
purchase completion.
“We are committed to providing
our customers with the best
possible shopping experience, no
matter how they interact with
us,” said Jim Barr, President,
Online for Sears Holdings. “With
richrelevance, we’re able to
provide our online customers
with recommendations that allow
them to find what they’re
looking for faster and easier.”
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